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Jodi Powers Resume

Jodi Powers

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Marketing Communications Professional

  • Award-winning marketing, communications, public relations professional with 13 years’ experience leading national corporate marketing, internal and external communications and public relations for multimillion-dollar company providing services in diverse industries.

  • Respected leader of creative teams, multimedia divisions and corporate communications departments.

  • Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand messaging.

  • Extensive experience developing concepts and content for diverse audiences.

Objective

Experienced professional with impressive communications | marketing | public relations portfolio seeks a position with a community-based non-profit that provides educational, cultural, artistic and sustainable programs

 

Skills

  • Develop and implement communications strategies

  • More than 10 years’ experience leading national marketing, communications, public relations and outreach efforts for large professional service firm with 15-20 national offices

  • Increase awareness of organization by accomplishing marketing and outreach goals defined in the strategic plan

  • Collaborate with and assist programs and community partners on joint marketing efforts

  • Serve as a liaison to the community and various stakeholders regarding the purpose and mission of the organization’s programs

  • Establish and maintain effective working relationships with local agencies, national organizations, and the general public

  • Superior writing, editing, and publication skills

  • Superior verbal and written communication and presentation skills

  • Excellent interpersonal and group communication skills

  • Able to effectively work with others at many different levels of an organization

  • Professional experience applying principles of marketing, communications and public relations

  • Able to develop and implement a community outreach program

  • Able to travel when needed

  • Experience with sustainability issues and culturally appropriate outreach strategies

  • Extensive experience working with print and electronic media desktop publishing software

  • Results-oriented leader organized and proficient in orchestrating multiple tasks simultaneously to achieve project goals

 

Freelance Work History

Non profit organizations including the Arizona Community Tree Council, April 2010 – present

  • Provide marketing and public relations assistance for including the Arizona Community Tree Council “Putting Down Roots” tree planting campaign

  • Editor in chief and development of three community-building on-line magazines: One Planet, Amelia and Achieve

 

Corporate Work History

National Marketing and Public Relations Manager: Dec. 1996 – Sept. 2009; promoted to senior associate in 1998

DLR Group Marketing; Phoenix, AZ

 

National Marketing and Public Relations Manager: Responsible for managing, developing and implementing creative marketing, communications and public relations strategies, programs, and initiatives to elevate the profile of one of the nation’s top ranked architectural firms that generated $100 million in revenue in FY 2008

 

Communications | Information Management: Supported / supervised activities that occurred in the development and maintenance of a national marketing, communications and public relations effort. Responsibilities included collaborating and consulting with firm leadership, forums and 15-20 offices to strengthen marketing and communication strategies with a variety of organizations

  • Worked collaboratively to develop, design and produce many of the firm’s strategic communication goals including the firm's first web site; new internal and external newsletters, e-newsletters and various marketing campaigns that addressed the firm's leadership in education, justice, corporate and sports design

  • Planned, designed and produced multiple communications and publications

  • Managed the timing and content of communications to internal audience and external organizations including press releases to editors, consultants, vendors, etc.

  • Managed the production of a newsletter for more than 500 employees and an e-newsletter for all employees, existing clients and prospective clients

  • Managed “In-Process Portfolio,” for firm’s Design Forum featuring the firm’s best designs firm-wide and distributed to employees and clients

  • Managed production of “Solutions for Learning,” an external quarterly publication featuring articles that addressed current trends

 

Public Relations Experience: Promoted firm nationally and internationally through the strategic utilization of public relations, advertising, direct mail, web, social media and other marketing techniques

  • Worked with national forums (education, justice, corporate, sports) to create programs that drove firm's reputation and business goal as a leader in design (firm consistently ranked as one of the nation’s leading architectural firms)

  • Managed all aspects of media and public relations activities:

  • Worked with forums to develop and implement the firm’s annual strategic public relations plan

  • Handled electronic and print media activities and press releases

  • Pitched stories to media representatives; responded to media inquiries

  • Met with and maintained media relations with target journalists and media outlets

  • Interviewed clients and industry leaders and wrote articles for national and international publications

  • Secured national speaking opportunities for firm leaders

  • Designed, planned, negotiated and executed national advertising program

  • Responsible for all web updates relative to forum news and activities

  • Worked with marketing and public relations colleagues to implement strategic campaigns for all forums

  • Reviewed goals weekly, monthly and annually with firm leadership and all staff members

 

Marketing Experience:

  • Identified new business and marketing opportunities that supported the firm’s strategic plan

  • Oversaw the design/production/distribution of a variety of printed materials (flyers, brochures, invitations, rack cards, posters, etc.); and special projects

  • Developed, coordinated, edited web and social media

  • Assisted with annual meetings, annual awards programs and annual reports

 

Award Submittals: Prepared national, regional and local project award submittals, some 80 percent of which received design accolades

 

Trade Show | Public Events Coordination: Coordinated all aspects of national trade show events including promotional activities; coordinated and monitored the successful delivery of trade show materials for all local, regional and national trade shows.

 

Marketing Coordinator: Dec. 1991 – Oct. 1995; promoted to senior associate in 1998

DLR Group; Omaha, NE and Phoenix, AZ

  • Worked with project teams to strategize responses to RFPs, RFQs and SOQs to prepare high-quality proposalsand presentations

  • Coordinate elements of marketing infrastructure, including marketing collateral, standardized proposal content, resumes and project descriptions, client records and reference letters

  • Assisted in development of consultant relationships; met with consultants and projects teams

  • Produced winning award submittals, many of which were published in local and national publications

  • Achieved 100% success at shortlisting

 

Achievements

  • Authored 20 national/international articles that demonstrated firm’s leadership in design; helped secure over 100 local/national/international articles

  • At least two articles were credited with helping to secure two multi-million dollar projects

  • Won several awards for various marketing, communications and sustainability initiatives

  • Managed and produced national award submittals

  • Earned more than 80 awards/recognitions to improve firm's standing in community and national stage

  • Secured numerous consecutive speaking roles for firm’s leaders at high-profile national conferences

  • Successfully led, championed and campaigned for green initiatives in firm’s network of 15+ offices

  • Achieved 100 percent success rate as proposal writer to secure numerous contracts and untold millions in construction cost value

 

Education / Training

  • Ongoing professional training includes courses in business development, marketing, public relations, journalism, writing, (1980s - present)

  • Bachelor of Science degree in journalism

  • Society of Marketing Professional Services workshops and seminars

  • Vocus webinars

 

Software Experience

  • Microsoft Word, Microsoft Excel, Microsoft Power Point, Adobe InDesign, Adobe Illustrator, CorelDraw, Quark Express, AutoCADD, Adobe Photo Shop

 

Office Activities

  • Business Development Forum member

  • Liaison for Corporate, K-12, Justice, Higher Education, Sport | Entertainment Practice Sector Forums

  • Liaison for Design Forum, Quality Assurance Forum

  • Environmental Committee member

  • Community Service Committee member

  • Employee Recognition Program manager

 

Knowledge of:

  • Journalistic standards and principles and practices relating to professional writing and correspondence

  • Event organization and planning

  • Computer software and applications related photography and web-site development and maintenance

  • Promoting events and information through websites and social media sites

  • Marketing and research methods, principles and procedures

  • Project administration

  • Customer service principles

 

Volunteer and Community Outreach Experience

Arizona Latin@ Arts and Cultural Center – Marketing Committee, 2009 – present

  • Provided services for December 2009 grand opening for a standing room only crowd and for several “SB 1070 – An Artist’s Point of View” exhibits, which received national coverage through CNN.com

Mouth to Mouth Media

  • Achieve magazine, 2009-2010: Writer, editor of magazine for Riverside School District achieve- magazine.org

  • Amelia magazine, 2010: Writer, editor for project that honors women who are making an impact in Arizona ameliamagazine.com

  • One Planet magazine, 2005-present: co-founder and editor-in-chief oneplanetmagazine.com

Phoenix Women's Sports Association, Board Member, 2004-2008

  • Public Relations Chair

  • Awards Chair

  • Dinner Committee

  • Write and post web site content

  • Artist liaison

 

Additional volunteer activities:

  • The Fusion Foundation, vice president, 2006-present

  • Arizona Hispanic Forum, 2008

  • Congressional campaigns, 2004, 2008

  • LPGA Safeway International Golf Tournament, Pro-Am, volunteer caddy, 2004

  • AIA Architecture Week, Home Tour volunteer: 2002-2003

  • Habitat for Humanity: 1991, 2002 - 2003

  • Assisted Cochise County public artist Marilyn Zwak build the Tree of Life sculpture installed at Tempe Town Lake, 2000